PROGRAMMATIC OR RTB ADVERTISING IS A TECHNOLOGY OF ONLINE ADVERTISING, WHICH WORKS ON THE PRINCIPLE OF REAL-TIME ADVERTISING TENDERS.
In reality, it is not the specific position or site that matters, but the user. And the content of the advertisement itself is dynamic and different, determined by the behavior and interests of the specific user. As this type of advertising can be aimed at attracting new users or those who have already visited your site.
REMARKETING / RETARGETING In general both concepts mean the same, targeted advertising aimed at the consumers that visited or took a certain action on your website.
The content itself can be pre-created by you or generated automatically according to user`s behavior. For example, if he/she has visited your store and looked at two models of shoes, one pair of pants and one bag, the ad can be set so that if he/she has not made a purchase, these products will be included in the ad they will see when visiting another website or social networks.
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